Business development is OPTERIS core activity. This service validates the technology under development and provides the client with technical information to help him with adequate product positioning. OPTERIS critical added value to its customers lies in its ability to identify key applications in its preferred market sectors. Using a "market pull" approach, OPTERIS network of international associates makes it possible to contact and interview potential prospects on a wide scale in order to complete market analysis or pre-sales contracts. This service enables OPTERIS' customers to penetrate niche markets with less competition and highly focused products.